AOL is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. Wolff Olins was asked to rebrand AOL as a ‘media company for the 21st century’ and as a result, AOL.com needed a fresh redesign.

The design concept focuses on making the new AOL.com, America’s most intuitive, influential, and most inspiring start page where users come everyday to be informed, inspired, challenged, and transformed. The concept explores the use of the DL as the entire web experience allowing the current day’s headlines to stand out.