Kiss My Acid Goodbye is an all-natural gut health supplement founded by Jason Goldberg, who spent twelve years on antacids and PPIs after weight loss surgery left him with debilitating reflux. With a pharmacist turned botanical formulator and a functional medicine doctor, he built a formula that targets the root causes of reflux instead of masking them, using clinically studied ingredients, some sourced from a family farm in Sicily. It’s made for Healthy Hedonists, people who look after their bodies most of the time and refuse to give up the things they love.

Kiss My Acid Goodbye is a fully responsive Shopify e-commerce site that turns a physical ailment into a lifestyle brand. Bold, cheeky and unapologetic, it pairs dramatic studio product photography with punchy headlines and the brand’s irreverent voice. The experience walks visitors through the four root causes of reflux, stacks the formula against antacids in a head-to-head comparison and backs it all with a scrolling wall of real customer stories. Built against a pre-order deadline, the site launched ahead of schedule.